Most Burning Questions Amazon Sellers in the USA Are Asking Today (2025–2026 Edition)

Amazon selling in the USA is no longer just about listing a product and running PPC. In 2025, sellers are facing higher competition, stricter compliance, AI-driven algorithms, and rising costs—and they’re asking hard questions before investing another dollar. If you’re planning to start selling on Amazon, scale your FBA business, or recover declining sales, these are the most searched, most urgent questions Amazon sellers in the USA are asking right now.

Nancy Gill

12/30/20253 min read

Most Burning Questions Amazon Sellers in the USA Are Asking Today (2025–2026 Edition)

Amazon selling in the USA is no longer just about listing a product and running PPC.
In 2025, sellers are facing higher competition, stricter compliance, AI-driven algorithms, and rising costs—and they’re asking hard questions before investing another dollar. If you’re planning to start selling on Amazon, scale your FBA business, or recover declining sales, these are the most searched, most urgent questions Amazon sellers in the USA are asking right now. Getting Started on Amazon (Beginner Pain Points)

1. Is Amazon still profitable for new sellers in the USA?

Yes—but only with proper product research, cost control, and branding.
Generic private-label models from 2018 are dead. Sellers who win today focus on:

  • Data-driven product selection

  • Lower return categories

  • Differentiation (bundles, compliance-ready products)

👉 Blind launches fail. Strategic launches win.

2. How much money do I really need to start Amazon FBA in the USA?

Realistic numbers in 2025:

  • $3,000–$5,000 → very tight, high risk

  • $7,000–$10,000 → sustainable beginner level

  • $15,000+ → scalable with branding & ads

Most sellers fail because they underestimate ads, refunds, and storage fees.

3. Should I choose Amazon FBA, FBM, or Wholesale?

It depends on your risk tolerance and cash flow:

  • FBA Private Label → High margins, high competition

  • Wholesale → Lower margins, lower risk

  • FBM → Rising in 2025 due to storage fee increases

👉 Smart sellers now combine FBA + FBM.

📦 Product Research (Biggest Failure Area)

4. What are the best products to sell on Amazon in the USA right now?

There is no “universal best product.”
Winning products usually have:

  • Monthly sales: 300–1,000 units

  • Price range: $18–$45

  • Low review velocity

  • No brand dominance

Categories performing well:

  • Home organization

  • Pet accessories

  • Automotive accessories

  • Health & personal care (compliance required)

5. Are viral TikTok products safe to sell on Amazon?

Mostly NO.
Viral products often lead to:

  • IP complaints

  • Listing hijacking

  • Sudden saturation

Amazon rewards boring, stable demand, not hype.

6. How do I avoid selling restricted or gated products?

Before sourcing:

  • Check Amazon Category Restrictions

  • Verify FDA, CPC, EPA compliance

  • Confirm brand authorization

👉 Over 30% of seller suspensions happen due to compliance ignorance.

📊 Amazon SEO & Ranking Questions

7. Does Amazon SEO still matter in 2025?

More than ever.
Amazon now uses:

  • Behavioral signals (CTR, CVR)

  • Conversion history

  • External traffic (Google, blogs)

Poor keyword structure = invisible listing.

8. How many keywords should I target in one listing?

Optimal range:

  • 1 primary keyword

  • 3–5 secondary keywords

  • 15–25 backend keywords

Keyword stuffing kills conversion and ranking.

9. Should I use AI tools to write listings?

AI helps—but human optimization converts.
AI-written listings without:

  • Buyer psychology

  • Objection handling

  • USP positioning

👉 Result: traffic but no sales.

💰 Amazon PPC & Advertising (Most Confusing Area)

10. Why are my Amazon PPC costs increasing?

Because:

  • More sellers

  • Less organic reach

  • Aggressive bidding wars

Solution:

  • Search term isolation

  • Negative keyword discipline

  • Listing optimization before scaling ads

11. What is a good ACoS for Amazon USA sellers?

Depends on goals:

  • Launch phase: 30–60%

  • Growth phase: 20–30%

  • Mature listings: 10–20%

Low ACoS with low sales = false success.

12. Should I stop ads if my product is ranking organically?

No.
Top sellers defend rankings with ads.
Amazon rewards listings with consistent paid + organic velocity.

⚠️ Account Health & Suspensions

13. Why are Amazon seller accounts getting suspended more often?

Top reasons:

  • Inauthentic complaints

  • Late shipment rate

  • Policy-violating listings

  • Misuse of variations

Amazon is now zero-tolerance, especially for new sellers.

14. Can a suspended Amazon account be recovered?

Yes—if done correctly.
Effective appeals include:

  • Root cause analysis

  • Corrective actions

  • Preventive systems

Template appeals fail in 2025.

📉 Scaling, Automation & Exit

15. When should I scale an Amazon business?

Only when:

  • Listing converts above 12–15%

  • PPC is stable

  • Supply chain is predictable

Scaling a broken system = faster losses.

16. Can Amazon stores be automated safely?

Most “automation agencies” are scams.
Real automation requires:

  • Brand ownership

  • Transparency

  • Seller control

👉 Never give full account access blindly.

17. Can I sell my Amazon business in the USA?

Yes.
Amazon brands now sell for:

  • 2.5x – 4x annual profit

But only if:

  • Clean account health

  • Stable SKU performance

  • Proper financial records

🔑 Final Truth Amazon Sellers Must Accept

Amazon in the USA is no longer easy money.
But it is still one of the most powerful business platforms in the world—if you do it right.

The difference between failed sellers and profitable sellers is not luck.
It’s strategy, systems, and execution.

🚀 Ready to Build a Profitable Amazon Business?

At Amazon Big Step, we help USA sellers with:

  • Product research & validation

  • Amazon SEO & PPC optimization

  • Wholesale & FBA strategies

  • Account health & recovery

Don’t guess. Build with data. Scale with confidence.